How We Actually Got Here
FirelyX wasn't born from some grand vision. Honestly, it came from frustration. Our founder, Linnea Granqvist, spent years working with mid-sized businesses in Taiwan—mostly manufacturing and distribution companies dealing with complex reporting requirements.
The pain point was always the same. Finance teams buried under manual processes, pulling data from incompatible systems, dealing with version control nightmares, and constantly playing catch-up with regulatory changes. Everyone knew automation was the answer, but existing solutions were either prohibitively expensive or required technical expertise most companies didn't have.
In January 2024, we started building what would become FirelyX. The goal was simple: create financial reporting automation that works for businesses without massive IT departments. Something you could actually set up in weeks, not months.
