Cookie Policy
Last Updated: January 15, 2025
We use tracking technologies on firelyx.com to make your experience better and to understand how people interact with our financial reporting automation platform. This policy explains what these technologies do, why we use them, and how you can manage your preferences.
When you visit our site, small data files get stored on your device. These help us remember your preferences and analyze how our service performs. You have control over these — we'll show you how.
What Are Tracking Technologies?
Cookies are tiny text files that websites place on your computer or mobile device. They help sites remember information about your visit, like your language preference or login status.
We also use similar technologies like web beacons and pixels. Think of them as invisible tags that help us count visitors and understand traffic patterns. They work alongside cookies to give us a complete picture of how people use our platform.
Most websites use these tools. They're standard practice for running a modern web service, especially one that handles complex financial data like ours does.
Types of Tracking We Use
Essential
These make the site work properly. Without them, you couldn't log in, navigate between pages, or access secure areas. We can't turn these off because they're necessary for basic functionality.
Functional
These remember your choices — like your dashboard layout or report preferences. They make your experience more personalized and save you from having to reset your preferences every time you visit.
Analytical
These help us understand which features get used most and where people run into problems. The data is aggregated, so we see patterns rather than individual behavior. This helps us improve the platform.
Marketing
These track your journey across different sites to show you relevant information about our services. They also help us measure whether our outreach efforts actually work.
How We Use Tracking Data
Platform Performance
We track which automation features get used most frequently. If everyone's struggling with a particular report setup, we'll know to improve it. When the dashboard loads slowly for users in certain regions, that information helps us optimize performance.
Session data shows us where people abandon the setup process. Maybe a particular step is confusing, or perhaps there's a technical issue we haven't noticed yet.
User Experience Enhancement
Your preference settings get stored so you don't have to reconfigure everything each visit. The system remembers which reports you check daily and can load them faster. It's about making your workflow smoother.
We also use this data to personalize content recommendations. If you frequently work with cash flow reports, we might highlight new features relevant to that area.
Security Monitoring
Tracking helps us detect unusual login patterns or potential security issues. If someone tries to access your account from an unexpected location, we can flag it. These safeguards protect your financial data.
Specific Technologies We Deploy
- Session identifiers that keep you logged in while you work
- Analytics tools that measure page load times and feature usage
- Preference storage for your dashboard configuration
- Security tokens that verify your identity across requests
- Performance monitors that track system response times
- Engagement metrics that show us which content is helpful
Some of these come from third-party services we integrate with. For example, our analytics provider places their own tracking code to help us understand site performance. We choose partners carefully and only work with services that respect user privacy.
Managing Your Preferences
You can control most tracking through your browser settings. Every major browser lets you block or delete cookies. Keep in mind that disabling essential cookies will break core functionality — you won't be able to log in or access your reports.
Browser-Specific Instructions
Each browser handles cookie settings differently. Here's where to find the controls:
Chrome: Settings → Privacy and Security → Cookies Firefox: Options → Privacy & Security → Cookies Safari: Preferences → Privacy → Manage Website Data Edge: Settings → Cookies and Site PermissionsMobile browsers have similar controls, usually under privacy or security settings. If you're using multiple devices, you'll need to adjust preferences on each one separately.
Data Retention and Storage
Session Data
Temporary cookies that expire when you close your browser. These handle active login sessions and current work state.
Persistent Data
Longer-term cookies that remember your preferences between visits. These typically last between 30 days and one year, depending on their purpose.
Analytics Records
Aggregated usage data retained for up to 26 months. This helps us spot long-term trends and plan platform improvements.
We regularly review and delete outdated tracking data. There's no reason to keep information that's no longer useful for improving our service.
Third-Party Services
Our platform integrates with external analytics and monitoring tools. These services place their own tracking technologies, which are subject to their respective privacy policies.
We don't sell your tracking data to third parties. The services we use are strictly for operational purposes — understanding performance, fixing bugs, and improving features.
When you connect external accounting systems to FirelyX, those integrations may involve additional tracking governed by the third-party provider's policies. We recommend reviewing those separately.
Changes to This Policy
We update this policy when we add new tracking technologies or change how we use existing ones. The date at the top shows when we last revised it.
Major changes will be announced through email notifications to active users. Minor updates — like clarifying existing practices — typically don't require special notification.
Questions About Our Tracking Practices?
If something in this policy isn't clear, or if you want to know more about specific tracking technologies we use, reach out to us directly.